Welcome to BIG EAST, your go-to online shop for authentic Hokkaido treats! We started this store with a simple goal: to share the incredible flavors of Hokkaido with people around the world. Whether you’ve visited Japan before and miss your favorite snacks, or you’re just discovering Japanese food for the first time, we want to bring a taste of Hokkaido straight to your doorstep.

Why We Started This Shop

Hokkaido is known for its rich dairy products, fresh ingredients, and unique local specialties that you won’t find anywhere else. We noticed that many people overseas were curious about Japanese snacks and souvenirs but couldn’t easily get them outside Japan. That’s why we created BIG EAST—to make it possible for everyone to enjoy high-quality Hokkaido products no matter where they are.

What Makes Our Shop Special?

We specialize in Hokkaido-exclusive items, shipped directly from Japan to ensure freshness and authenticity. Every product we offer has a reason behind its popularity—whether it’s the smooth white chocolate of Shiroi Koibito, the satisfying crunch of Jaga Pokkuru, or the rich, restaurant-quality flavor of Garaku Soup Curry. Each of these products showcases the best ingredients and flavors from Hokkaido.

Who Is This For?

Our store is perfect for:

People who have traveled to Hokkaido and want to relive the experience through its iconic flavors.

Japanese food lovers who want to explore authentic regional snacks.

Anyone looking for high-quality, limited-edition Japanese treats that are hard to find overseas.

Why Order Direct from Hokkaido?

Many of these items are only available in Hokkaido, making them difficult to find outside Japan. By ordering from us, you get access to exclusive products without having to travel. Plus, we carefully source our items to ensure you receive only the freshest and most authentic selections.

At BIG EAST, we believe that great food creates lasting memories. Some flavors are so special that once you try them, you’ll never forget them. We hope our selection brings a little bit of Hokkaido’s charm to your home.

Enjoy the taste of Hokkaido—wherever you are!