One of the best parts of a Hokkaido travel experience is finding the perfect souvenir. For international visitors, gifts featuring unique Japanese flavors and elegant packaging make wonderful keepsakes and presents.

Winter in Hokkaido is famous for its ski resorts like Niseko and Rusutsu, as well as hot springs in Noboribetsu. But no trip is complete without tasting the region’s signature sweets and snacks. Among them, Ishiya’s Shiroi Koibito is a must-buy souvenir, loved by travelers worldwide.

Here’s a list of the best Hokkaido souvenirs, including where to find them at department stores and New Chitose Airport.

1. Shiroi Koibito (Ishiya) – The Classic Hokkaido Sweet

A delicate balance of crispy langue de chat and rich white chocolate

Since its release in 1976, Shiroi Koibito has been a symbol of Hokkaido. This elegant treat features buttery, crispy cookies filled with smooth white chocolate, offering a refined yet nostalgic flavor.

Why It’s Special:

• World-famous – Popular across Japan, Asia, and even Western countries
• Beautiful packaging – Inspired by Hokkaido’s snowy landscapes
• Perfect for gifting – Individually wrapped, great for sharing

📍 Where to Buy: New Chitose Airport, Daimaru Sapporo, Mitsukoshi Sapporo, major department stores

👉 Learn more about Shiroi Koibito here 

2. Jaga Pokkuru (Calbee) – A Crunchy Hokkaido Potato Snack

Made from 100% Hokkaido-grown potatoes, Jaga Pokkuru is a locally exclusive snack crafted by Calbee. These crispy potato sticks have a natural umami flavor with just the right touch of salt.

Why It’s Special:

• Hokkaido potatoes – Captures the pure taste of local ingredients
• Addictive crunch – A great pairing with beer
• Easy to find – Available at major souvenir shops

📍 Where to Buy: New Chitose Airport, department stores, souvenir shops across Hokkaido

3. Shiroi Black Thunder (Yuraku) – A Limited-Edition Crunchy Chocolate Bar

A Hokkaido-exclusive version of the popular Black Thunder chocolate bar. This treat combines Hokkaido milk white chocolate with cocoa cookie bits, creating a rich, crunchy texture.

Why It’s Special:

• Limited to Hokkaido – Unique packaging makes it a special souvenir
• Crunchy texture – A satisfying blend of chocolate and cookies
• Individually wrapped – Great for sharing

📍 Where to Buy: New Chitose Airport, souvenir shops across Hokkaido

4. Snow Sand (SNOWS) – A Seasonal Butter & Chocolate Delight

Produced by SNOWS, this premium winter-only treat pairs buttery langue de chat with smooth nama chocolate. A must-try for chocolate lovers visiting Hokkaido in winter.

Why It’s Special:

• Limited-time availability – Only sold during winter
• Rich flavor – The perfect balance of butter and chocolate
• Elegant packaging – Makes for a luxurious gift

📍 Where to Buy: Available in winter at New Chitose Airport and select stores

5. Wakasaimo (Wakasaimo Honpo) – A Traditional Hokkaido Sweet

A specialty from Toyako, Wakasaimo is a unique Japanese confection made from white bean paste and kombu. Despite its name, it contains no sweet potatoes but has a roasted flavor reminiscent of baked yams.

Why It’s Special:

• Distinctive taste – A rare type of wagashi from Hokkaido
• Soft and moist texture – Popular among all ages
• Great for those who prefer traditional sweets

📍 Where to Buy: Souvenir shops and department stores in Hokkaido

Best Hokkaido Souvenirs at a Glance

The following rankings are independently determined by BIG EAST based on best-selling products from e-commerce sites.

Take Home a Sweet Memory from Hokkaido

If you’re unsure what to buy, start with the timeless Shiroi Koibito. Its refined flavor and elegant packaging make it a universally loved souvenir.

For something unique, consider Jaga Pokkuru or Shiroi Black Thunder—both exclusive to Hokkaido and perfect for snacking. These souvenirs are available at New Chitose Airport and department stores, so be sure to pick up a box before heading home.

👉 Learn more about Shiroi Koibito here 

Enjoy your Hokkaido travel adventure and find the perfect souvenir to remember it by!