What is Whiteday? A Special Tradition in Japan

Did you know that Japan has a unique tradition called Whiteday? If you're familiar with Valentine's Day, where both men and women exchange gifts in the U.S. and Singapore, Japan does things a little differently!

In Japan, Valentine's Day is when women give chocolates to men—whether it's a romantic partner, a colleague, or even a friend. But the story doesn’t end there! Exactly one month later, on March 14th, men return the favor by giving gifts back to those who gave them chocolates. This is Whiteday! It's a way to show appreciation and, in some cases, express deeper feelings.

How is Whiteday Different from Valentine’s Day?

• In Japan, women give chocolates on February 14th, and men reciprocate on March 14th (Whiteday).
• The tradition started in the late 1970s when a confectionery company promoted the idea of giving white-colored sweets in return.
• While white chocolate was the original focus, today, all kinds of sweets and gifts are given!

So, if you received chocolates from someone in Japan, Whiteday is your chance to return the kindness with a thoughtful gift! Even if you didn't receive chocolates, it's still a great opportunity to surprise someone special with a meaningful gift.

What’s the Best Whiteday Gift?

Not sure what to give? Don't worry—choosing the perfect Whiteday gift is easier than you think. Here are some great ideas based on the relationship you have with the recipient:

For Your Girlfriend or Wife ❤️

• Luxury Japanese Chocolate – A box of high-quality Japanese chocolate is a romantic and thoughtful choice.
• Sweets & Flowers Set – Combine a box of beautifully packaged sweets with a small bouquet for an elegant touch.
• Personalized Jewelry – Something small and meaningful, like an engraved pendant or bracelet, is always special.

For a Close Friend or Family Member 💕

• Matcha Sweets – Matcha-flavored chocolates and cookies are a unique and delicious treat.
• Japanese Tea Set – A beautiful tea set with premium Japanese tea makes for a sophisticated and relaxing gift.
• Stationery or Accessories – Stylish notebooks, pens, or silk scarves from Japan are practical yet charming.

For a Colleague or Boss 🎁

• Premium Chocolate Boxes – A sophisticated selection of chocolates is always a safe and appreciated choice.
• Assorted Japanese Sweets – Traditional sweets like mochi or yokan are great for sharing in the office.
• Elegant Gift Boxes – Some companies in Japan offer curated Whiteday gift boxes with a mix of treats and small accessories.

The Perfect Whiteday Chocolate: Shiroi Koibito 🍫

Looking for a no-fail Whiteday gift? There's one Japanese chocolate that never disappoints—Shiroi Koibito!

Why is it so popular?

• Crispy Langue de Chat Cookies – Thin, delicate cookies that are light yet satisfyingly crisp.
• Smooth White Chocolate Filling – A creamy white chocolate layer melts in your mouth, balancing the texture perfectly.
• Elegant Packaging – The sleek, stylish design makes it a great choice for an adult gift.
• Unique to Japan – This famous treat from Hokkaido is hard to find outside of Japan, making it extra special!

Where to Buy Shiroi Koibito?

Even if you’re not in Japan, you can still experience the magic of Shiroi Koibito! We’ve got you covered with an easy way to order online.

👉 Get your Shiroi Koibito here! 

Experience Whiteday the Japanese Way!

Whiteday isn’t just about giving gifts—it’s about showing appreciation and making someone smile. Whether it’s a romantic partner, a good friend, or a valued colleague, the right Whiteday gift can brighten their day.

So why not bring a little bit of Japanese culture into your celebrations? Try out a Japanese Whiteday gift this year and make it unforgettable!